Sustainability & Compassion
We take pride in being an independent boutique brand. Designed in Hawai‘i and made ethically in Bali.
1. We believe in slow fashion – thoughtfully designed garments made with high quality materials constructed with expert workmanship to ensure excellent fit, feel, and durability. We do not believe in trend-focused, fast and cheap knockoffs made in China that are copies of what true designers worked so hard to create.
2. We select environmentally responsible production methods to the greatest extent possible, such as low-impact printing and working with materials that are sustainable and locally available.
3. We partner with organizations that provide fair wages and healthy work conditions for all levels of workers. We stand for safe working environments for all models and industry workers, and have a zero tolerance policy for racism, discrimination and sexual abuse. We strictly refuse to work with any photographers on the @shitmodelmgmt blacklist and any models or brands who actively support their work.
4. We absolutely love a good vintage find, especially when it pairs perfectly with a Those Seen Dancing piece. We encourage our customers to never throw away previously-loved garments – we hope that you repair garments if necessary, and donate, give away, or recycle unwanted or no longer used clothing & swimwear.
5. We don't like to call ourselves an "eco-friendly" brand because we think being environmentally and socially responsible should be a core value of all brands. We're far from perfect, but we're constantly striving to improve and do the best we can to reduce our impact on the environment. We use minimal packaging on our orders to reduce unnecessary waste, using only reusable and/or recyclable materials. We've transitioned to using 100% recycled/reusable mailers and eco-friendly tissue paper on all orders. To help offset our carbon footprint, we pledge to plant one tree for every item purchased, and now include carbon-neutral shipping on every order. (Details below.)
Mahalo for considering each other and our planet.
Those Seen Dancing x One Tree Planted
With every item purchased, one tree will be planted to help offset the carbon footprint from producing your order. Each month we select a different region of the world to plant your trees. Thank you for helping us take care of our planet!
Tree Planting Calendar:
November 2020 - Planting Trees for Biodiversity
"The UN Decade on Biodiversity is coming to a close at the end of 2020 and many global targets have not been met. An estimated 1 million animal and plant species are at risk of extinction within the next few decades, and habitat loss is one of the primary causes. Reforestation is one of the best ways to create a healthier environment and provide essential habitats for wildlife. Your donation supports three incredible projects - in Brazil, the Philippines, and Uganda - dedicated to biodiversity. Strategies include creating wildlife corridors by connecting fragmented forests, working with local communities on more sustainable practices that reduce deforestation and encroachment on habitats, and leveraging carbon offset markets where available to incentivize conservation."
October 2020 - Brazil
"Mata Atlantica (The Atlantic Forest) once spanned 130 million hectares across Brazil. Now, this tropical rainforest ecosystem covers only about 12% of its original area. Our partners are working to reconnect two core areas of the Upper Parana Atlantic Rainforest Biosphere Reserve; this will be Brazil’s largest reforestation corridor and serve as a guide for future projects in the region. It will create 60,000 ha of connected forest for endemic and endangered species and improve the livelihoods of 1,000 families. From an ecological standpoint, it will help maintain viable populations of flora and fauna and mitigate harmful edge effects like exposure to light and wind, diseases, and invasive species."
September 2020 - Forest Fire Recovery in the Pacific Northwest
"Reforestation is one of the best ways to create a healthy environment after a disturbance like a fire, in which the soil and surrounding landscape are significantly damaged. The allocation of your donation dollars will shift based on where forest fires occur and where funding is most needed. We only plant local native tree species, and reforestation is begun after professional assessments are made to determine where human intervention would be most ecologically beneficial due to a lack of natural regeneration. Some plantings this year are happening in areas damaged by fires in previous years. British Columbia is also a site of restoration activity this year after 2017's devastating wildfire season that burned over 1 million acres."
August 2020 - India
"Fruit trees will be planted in the rural Indian states of Uttar Pradesh, Haryana, and Odisha, where food scarcity has been amplified by the effects of COVID-19. At a time when many migrant laborers are returning home, planting trees in the homesteads, communities, and villages that dot these regions will help keep hunger at bay while supporting local economies. Additionally, we will be planting mangroves in the Sundarbans, an incredible region of marine biodiversity, which will help with maintaining healthy fisheries, climate resilience, and carbon sequestration. Each free tree we plant will provide at least $10 USD in food and nutrition each year, with a cumulative value of 5 million dollars garnered over the next 50-60 years."
July 2020 - Ethiopia
"This tree planting project links environmental restoration with income generation, providing the local community with the knowledge and tools to conserve their land, protect their water supply, and create a sustainable, diverse economy for future generations. Our partner, SOS Sahel Ethiopia, is dedicated to improving the living standards of smallholder farmers and marginalized pastoralists through better management of their environment and improved access to food. Community cooperatives will be the primary implementers of the project, while school clubs will be established to engage in the tree plantation to learn by doing."
June 2020 - Amazon Rainforest
"More than 60% of Peru is covered by the Amazon rainforest. This reforestation project is home to over 10 percent of the world's bird species. The goal is to restore and protect an area identified as a high risk zone for deforestation and degradation due to unsustainable agricultural practices in the region. Planting trees here will help conserve habitat for the Jaguar and hundreds of other species living in the protected areas, while providing sustainable livelihoods to local people. Our partners will work with local farmers in Puerto Maldonado to establish a sustainable agroforestry system. A farming cooperative will be established within the community, providing technical assistance and training for participants in the sustainable agroforestry model."
May 2020 - The United States Forest Service
"The USFS manages more than 150 national forests across 43 states. Your tree will be planted in an area in which the USFS needs it most. All of our USFS projects have incredible and diverse impacts on the environment. Planting trees in California will restore the Tahoe National Forest after wildfires. In Colorado, tree planting help the Gunnison National Forest recover from a beetle infestation. Reforestation in the Cherokee National Forest in Tennessee will repair critical watersheds and bring back lost biodiversity habitat. Regardless of where your trees are planted, communities across the US, the environment, and the climate will all benefit."
April 2020 - Rwanda
"Rwanda’s forests support a wealth of biodiversity and natural resources. The Gishwati-Mukura forests of Rwanda once spanned 253,000 hectares, covering the land with over 60 species of trees and providing habitat to chimpanzees. Due to illegal mining and the resettlement of households after the genocide in 1994, overgrazing and tree cutting reduced the forests to a mere 3,558 ha. Smallholder farmers feel the impacts of that degradation and understand the importance of landscape restoration for water, energy and food security. This project will help a women’s cooperative, led by local farmer Agnes Uwifashije, to revive land in Mukura."
March 2020 - Guatemala
"Guatemala has one of the most extensive and diverse forest systems in Central America. Its name is said to mean "land of the trees" in the Mayan-Toltec language. Sadly, the country is losing these precious forests at a rapid rate. The biggest driver of deforestation has been population growth and economic disparity. This project aims to bring back the healthy forests that have characterized the country since ancient times. Our amazing partner in Guatemala reforests and restores landscapes by working with local communities. Through workshops in planting, tending, processing forest products, and valuing local resources, we can empower communities with the knowledge and skills to become economically and environmentally sustainable."
February 2020 - California
"California's forests provide innumerable benefits, including clean water and air, recreation, timber, habitat, and beautiful scenery. Healthy forests also play an important role in addressing climate change. Five years of drought and a large-scale bark beetle infestation have seriously damaged California’s forests. 2017’s record-breaking wildfire season burned more than 1.3 million acres – an area the size of Delaware. Now, a record 129 million trees need to be restored in California. Your contribution helps our amazing partners plant trees and restore forests throughout California. These foresters work hard to promote improved vegetation planning and resource management, helping to reduce the risk of catastrophic fires and floods in the region."
January 2020 - Australia
"This year Australia experienced one of the largest natural disasters in history. This year's fire season has brought about unprecedented destruction as wildfires have spread across every Australian state, burning up nearly 15 million acres of bush as of January 2020. But the devastation witnessed in the state of New South Wales is nearly unfathomable - 8.8 million acres have been lost, over 1,500 homes destroyed or damaged, and 24 people have been killed. NSW is home to some of the most iconic of Australia's wildlife - koalas, wombats, and kangaroos to name a few - and their habitat is rapidly declining. We’re expecting to have the ability to contribute to the restoration of over 6 million trees across the country in 2020 thanks to our generous donors’ ongoing support."
December 2019 - Indonesia
"Indonesia is home to magnificent rainforests, carbon-rich peatlands, and diverse wildlife like orangutans, proboscis monkeys, sun bears and over 1,700 species of birds. This project focuses on the Kalimantan region in Borneo, home to the Tanjung Puting National Park. In 2015, rampant fires burnt and destroyed more than 30,000 hectares of its forest. We work to restore areas affected by these fires, as well as those threatened by the palm oil industry and illegal mining operations. Our experienced planters in Indonesia work to ensure balance is restored both environmentally and economically with the growth of new trees. This project helps to educate local villages about the importance of conservation, create jobs for those in the area, and provide long-term income for the community."
Those Seen Dancing x Pachama
Transportation used to ship orders burns fossil fuels and generates carbon emissions. Those emissions trap heat, leading to climate change. As an online store, we proudly invest in sustainability initiatives to counteract the environmental impact of shipping. We're excited to partner with Pachama and contribute to certified projects that comply with the best-in-class carbon offset protocols and standards. Every month, we calculate the total emissions generated by all of our shipped orders, and that number determines our monthly purchase of carbon credits to neutralize shipping emissions through one of Pachama's verified projects.
Those Seen Dancing x Aquafil
Our eco-friendly range is made with premium Italian fabric made from 78% verifiably regenerated post-consumer content that surpasses maximum standards for durability. This fabric has been proven to meet the highest UV resistance standard of UPF+50 and also proven to surpass the highest standards for resistance to chlorine, sunscreen, chemicals and oils. It is also pile-resistant and unlikely to leave microfiber waste.
ECONYL® is 100% regenerated nylon fiber made from fishnets and other nylon waste.
The ECONYL® regeneration system can be endlessly repeated without any loss in material quality. The fabric is not only entirely made of regenerated material, but it is fully and endlessly regenerable. It is a process that forms a closed-loop production cycle in the truest sense.
All phases of our eco-friendly fabric production, from the regeneration process to the dying of the brilliant ECONYL® colors to the final production of the fabric are achieved in accordance with EU environmental standards.
THE 4 ECONYL® PRODUCTION STEPS
Those Seen Dancing x noissue.
We mail our orders out in noissue recycled mailers, made from recycled plastics, giving plastics already in circulation a second life. Each mailer has a second adhesive strip so that the mailer can be reused once more, and once it has served its purpose, you can recycle it wherever soft plastics are accepted.
Our logo tissue paper and packaging stickers are Forest Stewardship Council (FSC) certified, which means that these paper products are sourced from a forest and supply chain that is managed responsibly and sustainably. They are acid-, lignin- and sulfur-free, meaning that the ink won’t transfer and the paper won’t leave behind any of these chemicals when decomposing. They are printed with soy inks, which are made from a renewable resource and have low levels of VOCs, reducing air pollution during the drying process.
noissue also parters with One Tree Planted, so with every mailer, tissue paper or packaging sticker received with your order you are not only planting trees with us, you are also contributing to additional trees being planted in areas of need.
Thank you for helping us support the global reforestation effort. Xx